‘The Israel Project’, a US media advocacy group, has produced a revised training manual to help the worldwide Zionist movement win the propaganda war, keep their ill-gotten territorial gains and persuade international audiences to accept that their crimes are necessary and conform to ’shared values’ between Israel and the civilised West.
I have tracked down the manual and it is available in PDF format here and backed up here, and is now available to read thanks to scribd above, but in the meantime, please have a read of the synopsis below.
It’s a Clever Document
The manual teaches how to justify the slaughter, the ethnic cleansing, the land-grabbing, the cruelty and the blatant disregard for international law and UN resolutions, and make it all smell sweeter with a liberal squirt of the aerosol of persuasive language. It is designed to hoodwink us ignorant and gullible Americans and Europeans into believing that we actually share values with the racist regime in Israel and that its abominable behaviour is therefore deserving of our support.
Israel is hoping for a PR massacre.
The other side – the Palestinian Authority and the PLO – don’t take communications seriously and have neglected to correct Israeli distortion. They are happy, it seems, for Israel’s one-sided definitions to prevail, which of course makes the task for Israel so much easier. This latest propaganda offensive is potentially the ‘coup de grace’ to finish off the tormented Palestinians.
And the manual will no doubt serve as a communications primer for the army of cyber-scribblers that Israel’s Ministry of Dirty Tricks is recruiting to spread Zionism’s poison across the internet.
This quote at the beginning sets the tone:
“Remember, it’s not what you say that counts. It’s what people hear.”
Top Priority: Demonise Hamas
The manual’s numerous messages are aimed at the mass of “persuadables”, primarily in America but also in the UK. The strategy from the start is to isolate democratically-elected Hamas and to rob the resistance movement and the Palestinian population of their human rights….
“Clearly differentiate between the Palestinian people and Hamas. There is an immediate and clear distinction between the empathy Americans feel for the Palestinians and the scorn they direct at Palestinian leadership. Hamas is a terrorist organization – Americans get that already. But if it sounds like you are attacking the Palestinian people (even though they elected Hamas) rather than their leadership, you will lose public support. Right now, many Americans sympathize with the plight of the Palestinians, and that sympathy will increase if you fail to differentiate the people from their leaders.”
The plight of the Palestinians under Israel’s heel was an international concern long before Hamas appeared on the scene.
But this scorning of leaders is familiar ground. We scorned Bush and Blair and had to differentiate between them and their respective peoples. We now have to do the same with Barack Obama and Gordon Brown. We are tired of having to make that same differentiation between the Israeli people and the dreadful leaders they produce.
“Israel’s right to defensible borders: With more than three years of violent history since Israel’s agreement to withdraw from Gaza and portions of the West Bank, Americans have had time to take stock of the situation and form opinions. The big picture: they believe that Hamas’ leadership of Gaza has made Israel and the region less safe, while some are more receptive to what they perceive as a moderate approach in the West Bank by Mahmoud Abbas. Based on these experiences, they are willing to grant Israel more leeway in resisting calls to give more land for more peace.”
Here we clearly see the motive for demonising Hamas….Israel wants more leeway to continue its land-grabs and other criminal activities.
“If… If… If…Then.”: Put the burden on Hamas to make the first move for peace by using If’s (and don’t forget to finish with a hard then to show Israel is a willing peace partner). “If Hamas reforms… If Hamas recognize our right to exist… If Hamas renounces terrorism… If Hamas supports international peace agreements… then we are willing to make peace today.”
How daft can you get?
Substitute Israel for Hamas.
Words that Work
The manual sets out numerous examples of “words that work” – supposedly.
“We know that the Palestinians deserve leaders who will care about the well being of their people, and who do not simply take hundreds of millions of dollars in assistance from America and Europe, put them in Swiss bank accounts, and use them to support terror instead of peace.”
No mention here of the billions of tax dollars Israel takes from the US and spends on munitions to obliterate and vaporise its neighbours.
“Peace can only be made with adversaries who want to make peace with you. Terrorist organizations like Iran-backed Hezbollah, Hamas, and Islamic Jihad are, by definition, opposed to peaceful co-existence, and determined to prevent reconciliation. I ask you, how do you negotiate with those who want you dead?”
Hamas and Hezbollah are only regarded as terrorists by the White House and Tel Aviv and by US-Israeli stooges and flag-wavers at Westminster and elsewhere.
In Executive Order 13224 – Blocking property and prohibiting transactions with persons who commit, threaten to commit or support terrorism – Bush used this definition: “The term “terrorism” means an activity that — (i) involves a violent act or an act dangerous to human life, property, or infrastructure; and (ii) appears to be intended — (A) to intimidate or coerce a civilian population; (B) to influence the policy of a government by intimidation or coercion; or (C) to affect the conduct of a government by mass estruction, assassination, kidnapping, or hostage-taking.”
It describes the antics of the US and Israel perfectly.
“There is never any justification for the deliberate slaughter of innocent women and children. never.. there is one fundamental principle that all peoples from all parts of the globe will agree on: civilized people do not target innocent women and children for death.”
Fine words, but where does that leave Israel, which recently killed 320 children in Gaza and 773 civilians including 109 women? From the start of the second Intifada (uprising against the Israeli occupation) in 2000 to the end of last year Israel had slaughtered 4,936 Palestinians in their homeland, including 952 children, according to the Israeli human rights organization B’Tselem. In the same period Palestinians killed 490 Israelis in Israel including only 84 children.
So Israel’s kill-rate is at least 10 to 1, and rising since the blitzkrieg on Gaza.
Palestinians too have a right to defend themselves. Hamas was the popular choice of Palestinians at the last election and is entitled under international law to take up arms against an illegal occupier and invader. If it is supported by Iran, so what? Israel is extravagantly funded and supplied by the US. Here’s part of their begging-bowl “Military Aid Speech”…
“Israel makes the request for military assistance out of self-defence. As a democracy, they have the right and the responsibility to protect our borders. As a democracy, they have the right and the responsibility to protect their citizens. Israel does not ask for U.S. troops to protect itself. It does not ask for a single American soldier to protect its borders. It only asks for the funds for them to protect themselves. They need the equipment so that their own troops can ensure the safety of their civilian population through this gathering conflict with the enemies of democracy. They didn’t ask to have our nation built in range of Iranian missiles. They didn’t ask that their nation be a focal point for religious extremists who have declared war on the West and on democracy. But they are, and they need your help.”
And Here’s the Rationale Behind it….
“Americans fundamentally believe that a democracy has a right to protect its people and its borders. And while Americans don’t want to increase foreign aid in a time of significant budgetary deficits and painful spending cuts, there is one and only one argument that will work for Israel (in four easy steps):
1) As a democracy, Israel has the right and the responsibility to defend its borders and protect its people.
2) Terrorist groups, including Iran-backed Hezbollah and Hamas, continue to pose a direct threat to Israeli security and have repeatedly taken innocent Israeli lives.
3) Israel is America’s one and only true ally in the region. In these particularly unstable and dangerous times, Israel should not be forced to go it alone.
4) With America’s financial assistance, Israel can defend its borders, protect its people, and provide invaluable assistance to the American effort against the war against terrorism.”
It’s evident that Americans don’t believe in democracy enough to allow Palestinian democracy to flourish.
“When the terror ends, Israel will no longer need to have challenging checkpoints to inspect goods and people. When the terror ends we will no longer need a security fence.”
There are no rockets coming out of the West Bank, so why is the security fence still there – and still being built? Why are the occupation troops still there? Why are hundreds of checkpoints still there? Why is Israel still stealing land, demolishing Palestinian homes and building settlements there?
“Remind people – again and again – that Israel wants peace. Reason One: If Americans see no hope for peace—if they only see a continuation of a 2,000-year-long episode of `Family Feud’—Americans will not want their government to spend tax dollars or their President’s clout on helping Israel. Reason Two: The speaker that is perceived as being most for peace will win the debate. Every time someone makes the plea for peace, the reaction is positive. If you want to regain the public relations advantage, peace should be at the core of whatever message you wish to convey.”
Israel does not want peace.
It has never met its peace agreement obligations. Every action is directed at keeping the conflict going until the Israelis have stolen enough land and established enough ‘facts on the ground’ – Jews-only settlements, highways, disconnected Palestinian bantustans – to enable them to redraw the map to suit their expansionist agenda and make the occupation permanent.
“Israel made painful sacrifices and took a risk to give peace a chance. They voluntarily removed over 9,000 settlers from Gaza and parts of the West Bank, abandoning homes, schools, businesses, and places of worship in the hopes of renewing the peace process. Despite making an overture for peace by withdrawing from Gaza, Israel continues to face terrorist attacks, including rocket attacks and drive-by shootings of innocent Israelis. Israel knows that for a lasting peace, they must be free from terrorism and live with defensible borders.”
Israel never left.
It still occupies Gazan airspace, coastal waters and airwaves, and controls all borders except Rafah where it nevertheless exerts a veto. Israel has Gaza in a vice, which is crushing the tiny enclave’s economy, starving its 1.5 million citizens and creating a huge humanitarian crisis in an attempt to bring the elected government to its knees.
“Draw direct parallels between Israel and America—including the need to defend against terrorism…. The more you focus on the similarities between Israel and America, the more likely you are to win the support of those who are neutral. Indeed, Israel is an important American ally in the war against terrorism, and faces many of the same challenges as America in protecting their citizens.”
Note how Israel’s strategy is almost totally dependent on the false idea that they are victims of terror and western nations need to huddle together with Israel for mutual protection. Fortunately, level-headed people are beginning to realize who the terrorists really are.
It is surely obvious by now that allowing parallels to be drawn between Israel and America only serves to increase the world’s hatred of America. US citizens need to wake up to this, and British citizens should avoid falling into the same trap.
Inject with “Core Values” and Repeat Over and Over Again…
“The language of Israel is the language of America: ‘democracy,’ ‘freedom,’ ’security,’ and ‘peace.’ These four words are at the core of the American political, economic, social, and cultural systems, and they should be repeated as often as possible because they resonate with virtually every American.”
If so fluent in this language, why won’t Israel acknowledge their neighbours’ rights to democracy, freedom, security and peace and end their military oppression?
“A simple rule of thumb is that once you get to the point of repeating the same message over and over again so many times that you think you might get sick—that is just about the time the public will wake up and say ‘Hey—this person just might be saying something interesting to me!’ But don’t confuse messages with facts…. “
Never let facts get in the way of a good message!
“How can the current Palestinian leadership honestly say it will pursue peace when previous leaders rejected an offer to create a Palestinian state just a few short years ago and now refuse to live up to their responsibilities as outlined in the Road Map?”
This must be a reference to Barak’s so-called “generous offer”, another of the myths Israelis love to peddle. The West Bank and the Gaza Strip, seized by Israel in 1967 and occupied ever since, comprise just 22% of pre-partition Palestine. When the Palestinians signed the Oslo Agreement in 1993 they agreed to accept the 22% and recognise Israel within ‘Green Line’ borders (i.e. the 1949 Armistice Line established after the Arab-Israeli War). Conceding 78% of the land that was originally theirs was an astonishing compromise on the part of the Palestinians.
But it wasn’t enough for greedy Barak. His ‘generous offer’ required the inclusion of 69 Israeli settlements within the 22% remnant. It was plain to see on the map that these settlement blocs created impossible borders and already severely disrupted Palestinian life in the West Bank. Barak also demanded the Palestinian territories be placed under “Temporary Israeli Control”, meaning Israeli military and administrative control indefinitely. The ‘generous offer’ also gave Israel control over all the border crossings of the new Palestinian State. What nation in the world would accept that? The unacceptable reality of Barak’s offer, contained in the map, was hidden by propaganda spin.
Later, at Taba, Barak produced a revised map but withdrew it after his election defeat. Don’t take my word for it – the facts are well documented and explained by organisations such as Gush Shalom.
“Why is the world so silent about the written, vocal, stated aims of Hamas?”
Why is the world so silent about the written, stated aims of the racist regime and its political parties? Read their manifesto’s.
“Successful communications is not about being able to recite every fact from the long history of the Arab-Israeli conflict. It is about pointing out a few core principles of shared values—such as democracy and freedom—and repeating them over and over again…. You need to start with empathy for both sides, remind your audience that Israel wants peace and then repeat the messages of democracy, freedom, and peace over and over again…. we need to repeat the message, on average, ten times to be effective.”
Is democracy a shared value? Israel is an ethnocracy. Is freedom a shared value? The world is still waiting for Israel to allow the Palestinians their freedom.
“The situation in the Middle East may be complicated, but all parties should adopt a simple approach: peace first, political boundaries second.”
Renounce resistance while still under Israel’s jackboot? The correct approach is for the international community to first insist that Israel complies with international law and the many UN resolutions it has contemptuously ignored. The boundaries are already defined. Whatever issues remain to be decided, Palestinians should not have to negotiate under occupation or duress.
Rockets, Bombs and Atrocities: the Language of Peace
“Bottom line: What will happen if we fail to get the world to care about the fact that Israeli parents in southern Israel need to literally dodge rockets when they drive their children to kindergarten in the morning? What will happen if the world allows Iran, the world’s largest state sponsor of terrorism, to get nuclear weapons? What will Israel do if bad press causes American citizens to ask [their] government to turn its back on Israel? Why do I care so much about the success of your communications efforts? I care because I never want our children to live through what my family and yours lived through in the Holocaust.”
Only one in 500 makeshift Qassam rockets causes a fatality, small beer compared to the devastation and carnage resulting from Israel’s state-of-the-art rocketry targeted on Gaza. How does it look when Palestinians are forced to pay a heavy price for the Holocaust in Europe? And how much does Israel care about the Palestinian holocaust it has caused?
The manual then gives a long glossary of terms. Here’s a sample….
“Deliberately firing rockets into civilian communities”: Combine terrorist motive with civilian visuals and you have the perfect illustration of what Israel faced in Gaza and Lebanon. Especially with regard to rocket attacks but useful for any kind of terrorist attack, deliberate is the right word to use to call out the intent behind the attacks. This is far more powerful than describing the attacks as “random.”
Israelis know all about bombarding civilian targets. And they are careful not to mention that Sderot, until recently the only Israeli township within range of Gazan rockets, is built on the ruins of an ethnically cleansed Palestinian village whose inhabitants were forced from their homes by Jewish terrorists.
The propaganda manual, which runs to 116 pages, is an unpleasant piece of work which recycles many of the discredited techniques used by the advertising industry before standards of honesty, decency and truthfulness were brought in to protect the public.
And it serves to undermine with clever words the inalienable rights pledged by the UN and the world’s civilised nations to all peoples, including the Palestinians.
When you have to stoop this low you simply don’t have a case.
Everyone should bear in mind the following, written nearly 61 years ago:
“Now, Therefore the General Assembly proclaims This Universal Declaration of Human Rights as a common standard of achievement for all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by teaching and education to promote respect for these rights and freedoms and by progressive measures, national and international, to secure their universal and effective recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction.”
It would seem that Israel has not read or understood the principles enshrined in the Universal Declaration, which all nations signed up to. There can be no excuse. Attempts to wipe out the rights of people who happen to be in the way of the bulldozing Zionist vision of a ‘Greater Israel’ deserve no support whatever.
Meanwhile the Palestinian side needs to de-bunk this Zionist handbook and re-frame the Holy Land situation in the language of truth.
If the PA and the PLO won’t do it, who will?